Yogasara is a community-rooted wellness service I founded and led over 8+ years, reaching more than 6,000 users. I was responsible for designing and evolving the entire end-to-end experience — from first discovery to long-term engagement.

I built the website, designed onboarding and first-time experiences, shaped programs and session flows, and created the full service journey that sustained user engagement. Beyond digital touchpoints, I facilitated workshops, led group sessions, and designed content and programs that became the heart of the service. Every part of the user journey — from sign-up to repeat engagement — was crafted and tested by me to ensure consistency and trust.

Impact By owning every layer of the service design, I created a sustainable wellness offering that delivered measurable outcomes for both users and the community. Yogasara fostered long-term well-being, drove repeat engagement beyond initial sign-up, and built a loyal user base of 6,000+ members. This work demonstrated how intentional service design can translate into not only smoother experiences but also meaningful, lasting impact on people’s lives.